Russia

Some background information

Demographics

• population - 142.9 million

Economy

• from globally-isolated, central-planned economy to a more market-based and globally intergated economy
• reduced unemployement since 2009
• rising purchasing power of the population in the big urban areas

Contexting

• a high context culture  -"everything matters"
• importance of status symbols and images
• high national awareness
• priorities of social endeavors and emotions