Heineken International

Heineken - the world's most international brewer

"a proud, independent global brewer commited to surprise and excite customers everywhere"

Quated from: http://www.heinekeninternational.com/content/live/Files%202012/Press%20releases/120502%20Media%20Agency%20Appointment%20Press%20Release.pdf

Heineken is a Dutch beer brand, enjoyed in 178 countries around the world. Its history began in 1864, when Gerarg Adriaan Heineken aquired a small brewery in the hard of Armsterdam. 

Over the ensuring years the company grew and expanded substantially, firstly in Western Europe and Africa, then in Central and Eastern Europe and Russia. In 2011, Heineken continued to create new platforms for further growth and started brewing in Mexico and India. 

For more information see: http://www.heinekeninternational.com/brands_page.aspx?regionId=1

 Principles and Values

The principles and values represent what the company stands for as "a corporate citizen, a business partner and an employer."

• Enjoyment - bring enjoyment to life

Heineken sets the value of bringing joy to customers through the responsible promotion of their products, and the sponsorship of events that are important to them. 

• Respect - for individuals, society and the planet

The company acknowledges "the fundamental dignity of man and the Universal Declaration of Human rights in which it is enshired. We respect the laws and regulations of each of our local markets. We also draw strenght from the difference between people and cultures".

• Passion - for quality

The utmost importance is placed on quality - from growing the brand portfolio to delighting customers and consumers through innovation.

• Code for Bussiness Conduct

In the course of 2005, Heineken International started the so called Code of Bussiness Conduct. It is a policy covering ethical business practices - espesially those related to corruption, gifts, fraud and conflicts of interest:

"We have put a programme in place to establish more consistent standards on business ethics throughout our company....Central to our acrion is the nedd to explain clearly to employees what HEINEKEN expects on them in every commercial situation".

Quated from: http://www.heinekeninternational.com/valuesandprinciples.aspx 

Priorities

• growth the heineken brand
• consumer-inspired, consumer-oriented and brand-led
• capture the opportunies in emerging markeits
• leverage the benefits of Heineken's global scale
• drive personal leadership